Web Development Services

Content Writing Course 

Fees: 15,550  Rs. 12,550

MODULE 1: TECHNIQUE FOR NON-FICTION WRITING

- The Four Principles Of Great Non-Fiction Writing
- 10 Writing Exercises
- Creating writing sets for List
- Processes & Principles of writing
- Story Telling Techniques
- Perspectives & Giving information

MODULE 3: CONTENT FOR BLOGGING & E-BOOK

– Search Engine Optimization for your Content
– Keyword Research & Planner
– Elements of SEO Copywriting
– Writing Useful Keywords for search engines
– Keyword Research for Content Creation
– Pre-site, On-site & Off-site Activities
– Writing Meta tags, Title & Description Tags for Google Search Engines
– Landing Page for Lead Generation
– Landing Page optimization, Writing Call to action for Lead Generation
– Promoting & Marketing Articles, Social Media Integration

Module 5 : WHITE PAPER & CASE STUDIES

What is White Paper ? The purpose of creating these white papers is to release information to your potential clients about subjects of their interest. A white paper’s purpose is to keep its client focused. Your clients would rather not be advertised to by your company but otherwise informed.
– Construction of a White paper
– Layout & Body of White paper. – Placement of Call to Action.
– Do’s and Don’ts for Writing a White Paper.
Case Studies: A case study is the second most popular tool you can use to move decision makers through your sales cycle. Learn to Structure Case Studies which lead to conversions.

Module 7 : SEO COPYWRITING for Websites, Blogs, Google Ads. LANDING PAGES Anatomy

- Email Marketing & List Building tactics
- Search Engine Optomization for your Content
- Keyword Research & Planner
- Facebook – Landing Pages & Creating Tabs
- Landing Page for Lead Generation
- Social Media Buttons for Sharing

MODULE 2: CRUCIAL CONTENT WRITING STEPS

- Copywriting Types you can use
- Researching Our Competition
- How To Understand The Headline
- How To convert Leads into Customers
- Showing Benefits & Providing Solution
- How To Show Your Credentials With High Impact

MODULE 4: COPYWRITING STRATEGIES FOR ONLINE SALES

- Writing magnetic headlines
- Get your customers to DO something – Call to Action
- Testimonials & – Trust building sales copy
- The pre-requisite for writing mind-reading
- “Fear” of missing out – Scarcity factor
- “Value stacking” for improving conversion – Bonuses
- Communication that makes your customers 'Buy NOW'

Module 6 : WRITING EMAIL's that will Convert

– Injecting “Power Words” & Phrases Into Your Email Copy
– Using Specifics & Numbers – Using Intrigue And Curiosity
– The Power Of Questions – The “Cliffhanger Effect”
– Start With A Strong Opening
– Write With Excitement & Emotion

Module 8 : How to Write HIGH COVERTING PRODUCT DESCRIPTIONS For Ecommerce Sites. Content Marketing, & Freelancing: Making Money

– CONTENT MARKETING on various platforms, Promoting & Marketing Articles
– Writing Product Descriptions for Products & Services for Ecommerce Websites
– Product Descriptions that Boost Conversions. Case studies of Successful product descriptions comp.
– Simple Ways to Write Product Descriptions that Sell & Convert Sales
– How to market yourself , Where to get Freelancing work from ?
– Two Steps to making money from blogs
– 5 really Useful links for your writing

Content Writing Course - Call 9833900110

 

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