Master Diploma in Internet Marketing 1 Year course with Months Internship 
Total 39 Modules

A Career Course with Work Experience
Become a Master of Digital Marketing & Start your own Business or boost your career

Module 1 : SEO Search Engine Optimz

  • On-Page Optimization
  • Keyword Research
  • Sitmap, Robots …etc.
  • Off-Page Optimization
  • Directory Submission
  • Article / Press Submission
  • ORM Online Reputation Management
  • Google Webmaster Tools

Module 2 : Social Media Marketing

  1. Facebook Marketing
  2. Facebook Analytics
  3. Mobile App Marketing
  4. Linkedin Advertisements
  5. Twitter Marketing, Ads..etc.
  6. YouTube Adv, Mktg, Campaigns
  7. YouTube Analytics
  8. Google Plus
  9. Pinterest
  10. SlideShare
  11. Periscope

Module 3 : Google ADWORDS

  1. PPC Traning
  2. Setup PPC Campaign
  3. Search Network
  4. Display Network Campaign
  5. What is Keyword research ?
  6. Create effective AD Groups
  7. What is imp of Landing page
  8. What is Bidding
  9. Merchandising Products
  10. Video Promotions
  11. Mobile Marketing
  12. Importance of Quality Score
  13. Campaign Performance report
  14. Google Certification Exam Guidance

Module 4 : Google Analytics

  1. Web Analytics
  2. Reports & Interface
  3. Auto Emailing Report
  4. Advertising Analytics
  5. Webmaster Tools Analytics
  6. Conversion Tracking
  7. Goals
  8. Calculating ROI
  9. Custom Reporting

Module 5 : Affiliate Marketing

  1. Get paid for Leads
  2. Bring Potential customers
  3. Google Adsense
  4. Being Flipkart, Amazon affiliates
  5. Setting up Monetization
  6. Adding Affiliate to your website/blog
  7. Make money online

Module 6 : Email Marketing

EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Module 7 : Mobile Marketing

MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is largely results driven, making clear goal setting and documentation mission critical. Adwords mobile marketing and PPC strategy must align with your greater business goals. A few examples of PPC goals are increasing clicks to your website, improving click conversions. Marketing on Mobile apps is a very important marketing tool that you are taught. You learn to market on android as well as IOS platform .

Module 8 : ORM Online Reputation Mg

ORM – stands for ONLINE REPUTATION MANAGEMENT : ORM basically influences the reputation of an individual’s or business’s. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more

Module 9 : Google WEBMASTER Tools

  1. Search Console
  2. What is Webmaster Tools
  3. Site working on Search Console
  4. Refine personal and site settings
  5. Manage and monitor your site
  6. Search Traffic
  7. Google Index
  8. Crawl & Fetching your site
  9. Submitting your verification code
  10. Testing Robot.txt & Sitemaps
  11. Security – Check for errors

Module 10 : Digital Marketing Strategies

  1. How to Start a Digital Marketing Agency
  2. Where do I get my clients from, places and areas to look for ?
  3. Approach and Strategies to Convert your prospective clients
  4. How to Pitch to your clients, prove Digital Marketing is superior
  5. Target Oriented Marketing – Impress with Analytics
  6. Business Extensions with Upsell & Selling multiple products

Module 11 : Content Marketing Infographic

CONTENT MARKETING with INFOGRAPHCIS: Infographics are a visually compelling communication medium that done well can communicate complex data ! Why Infographics for your Content Marketing Strategy ? Cause most of the Infographics tend to get viral and help in search engine ranking . An Infographic that is linked and compelling by its nature will drive traffic to your website and blog as people “share” & “click”.

Module 12 : Hashtag Viral Marketing

  1. How to Use Hashtags for Your Business
  2. Find Hashtags Related to the Main Keyword
  3. Research Trending Hashtags
  4. Hashtags on Facebook & Twitter to generate traffic
  5. Track Your Hashtag Impact
  6. Tools to Detect Hashtag strength
  7. Track your Hashtag Impact

Module 13 : List building Techniques

  1. How To Design Your Squeeze Page For Maximum Conversions
  2. Split Testing Your Squeeze Pages
  3. Setting Up Your Broadcast Schedule
  4. Launching Your List Building Campaign

Module 14 : Creating a BLOG

  1. Steps to Blog Marketing Success
  2. Create your Blog – Focus on your Business Details
  3. Customize your Blog – Be professional
  4. Create the about page – So people may trust you
  5. Posting – Getting the word out. Marketing tools – Using them

Module 15 : Whatsapp Digital Marketing

  1. Whatsapp Marketing for Business
  2. Communicate better using texts, images, audio and video
  3. Increase audience engagement
  4. Reinforce credibility by providing immediate customer support
  5. Build long-term-relationships & create loyal brand advocates
  6. Evoke prompt customer response by proper CTA utilization

Module 16 : Live Streaming

  1. Learn to use Live Streaming for Online Branding
  2. Configuring Broadcast settings
  3. Different types of Broadcast
  4. Create a Scope
  5. Promote & Interact with your Viewers

Module 17 : Lead Generation Business

Converting Leads online & targeting them into Paying Customers
by creating Specific Landing pages, High Converting pages

  1. How To Create Your ‘Bribe’ Offer
  2. How To Create A High Converting Landing Page
  3. Joining Give Away Events
  4. Adding Your Offer To Other People’s Thank You Page
  5. Ad Swaps – from third party sites

Module 18 : Top 5 Marketing Tools

#1  TOOL Learn SOCIAL MEDIA MANAGEMENT SYSTEM
#2  TOOL LEARN an Image Editing Program
#3  TOOL Create Professional looking Visiting Card, Gift Coupons.etc.
#4  TOOL Make beautiful and professional World class Videos
#5  TOOL Learn to Create Quotes & Attract Customers
*Bonus Training are of Limited validity as per institute discretion

Module 19 : Web Designing Diploma

Web Programming : HTML

  1. Structure of an HTML document
  2. Basic tags and Attributes
  3. Body,Text, IMAGE attributes
  4. Ordered/Unordered lists
  5. Tables : Cells: Spanning,Padding.
  6. Forms: Create List Box, Radio Buttons
  7. Accept input and Submit – Post

Module 20 : Java Script & CSS

  1. Functions : Defining & Calling
  2. Using Variables local, global
  3. Programming(If,While, Loops)
  4. Strings & ARRAYS, Event handling,
  5. Objects, Methods & Properties
  6. CSS : Cascading Style Sheets

Module 21 : Adobe Dreamweaver

Hyperlinks: Internal & External Linking
Email Linking & Anchor Linking
Linking (Image Hyperlinks)
Rollover Image,
with Rollovers & links
Using the Site Window
Import an existing site
Using a form to collect data,
Create a library item
Use Behaviors and Styles
Apply a template Web page
Use Behaviors & Timelines

Module 22 : Web Graphics: Photoshop

Adobe Photoshop Image Editing : Retouch, Manipulate and Enhance Designs/ Logos, Image Editing, Resolution, Correction, Saturation, Tool Box, Navigator, Info, Option, Swatches, Brushes, Layers: Adding, Merge, Duplicating, Rotate Filters: Built-in Effects Blur,Twirl, Stain, Emboss, Spotlight, Fire, Embossed…etc. Retouching, Colouring,Creating Backgrouds, Buttons, LIVE PROJECTS: Image Mixing, Re-touching, Layering, WEB Buttons, Backgrounds, Img touch ups

Module 23 : Web Animation

1. GIF ANIMATION
Animation Wizard to create GIF
Adjusting Colour, Special Effects
Attributes- Menu, Commands
Creating Ads.
2. 3D XARA
Positioning, Rotating, Sizing,
3D Extrude, Bevel, Altering Lights
Creating Animated GIF / AVI
3. MORPHING
Makes Digital Movies, 2D Movies
Transforms an Image to another image

Module 24 : Website Publishing

  1. UPLOADING The Website:
  2. File Upload Faciltiy
  3. URL SUBMISSION TO DIFFERENT SEARCH ENGINES
  4. SITE Verification
  5. Domain Registration
  6. Managing CONTROL PANEL
  7. WEB HOSTING

Module 25 : WEB Utilities 

  1. LIVE CHAT & Dashboard
  2. Form Posting to various emails
  3. Template Selection Web Sites
  4. Visitor Counter
  5. LightBox Effects Photo Gallery
  6. VIDEO Gallery
  7. WOW-Sliders

Module 26 : Social Plugins

  1. Google Maps
  2. Google Language Translation
  3. YOU-Tube Video’s
  4. FACEBOOK Feeds
  5. TWITTER Feeds
  6. Linkedin Plugins

Module 27 : WordPress Level 1,2

WORDPRESS COURSE OVERVIEW
This course concentrates on how to build your website using
WordPress without any programming or design experience.
On completion of this course you will be able to:
– Download and install WordPress
– Configure templates and install new templates
– Websites vs. Blogs – Creating WordPress blog or website
– Learn to use Plug-ins and Widgets
– Managing and Editing features

Module 28 : Advanced WordPress

Module 29 : How to Sell on Ecommerce

HOW DOES ECOMMERCE IN INDIA WORK ?
How to register a Company on major Ecommerce portals
How to upload your products on Ecommerce portals
Financial aspects of selling through Ecommerce portals
Become a third party advisor/facilitator for clients who want to
sell on Flipkart/Amazon/Snapdeal etc.

Module 30 : Mobile App Creation

Make your own mobile app for your business, compatible with iPhone, Android. Add on Videos, Inquiry forms, Call buttons Connect Social Media links & blogs to your app We will teach you through a process of choosing what kinds of
functions & features you want in your app. Learn how to sharing, blog feeds, Twitter, YouTube videos, Events calendars, Live chat etc. Learn How to publish your App to Google Play & Apple stores

Module 31 : Content WRITING

Module 32 : Content MARKETING

CONTENT MARKETING
1. What is Content Marketing ?
2. Why Is Content Important Now?
3. What Kind of Content Are You?
4. Content That Entertains
5. Content That Informs and Educates
6. Providing Utility
7. Content Curation and Aggregation
8. Finding a Voice , A Face
9. Digital Content Channels

Module 33 : FREELANCING Techniques

Where to get Freelancing Work from ?
2. Finding Clients, Various Online Platforms
3. Forums Find Jobs, Using Websites
4. Different Strategies finding work
5. Important Considerations
6. Learn to be a FACILITATOR for E-Commerce Clients

Module 34 : Speedy Courses – Subscription

Module 35 : SET of 10 Books & Manuals

Get 10 Highly researched Printed Books & Manuals
ADMD – Web Designing – WordPress – Content Writing
Traffic Generation -Social Media Tactics- Affiliate Marketing
Video Marketing Secrets …etc

Module 36 : INTERNSHIP – JOB Exp.

Get 2 Months Work Experience working for an Expert Team

Mentor – On Job Training – Goals – Skill Development

LETTER OF EXPERIENCE issued on Successful Completion